Articles By: Alaina Sheer

Alaina Sheer is Chief Digital Strategist and Founder of Cement Marketing, a website design, development, social marketing and search engine optimization (SEO) firm in Columbus. Visit CementMarketing.com or email her at alaina@cementmarketing.com for Sheer's upcoming speaking engagements on social marketing.

The Social Side, Part 6: How To Make and Keep Fans in Social Media

The Social Side, Part 6: How To Make and Keep Fans in Social Media
During this series, we’ve discussed defining your social media goals, finding your best virtual mix, the almighty power of blogging, and your social media budget. With all those pieces in place, making and keeping your fans will be much easier, but not without challenges. After several years of marketing...
September 28th, 2010 | How-To Guides | Read More

The Social Side, Part 5: Your Social Media Budget

The Social Side, Part 5: Your Social Media Budget
Even if I had the budget, I wouldn’t dream of letting anyone else Tweet or Facebook for me. Never. I’m not alone. And just take a look at all those obscenely wealthy celebrities who could hire a ghost tweeter in a heartbeat, but don’t. There’s Lindsay Lohan and Ashton Kutcher, to name a few....
September 21st, 2010 | How-To Guides | Read More

The Social Side, Part 4: All Hail the Power of the Blog

The Social Side, Part 4: All Hail the Power of the Blog
Yes, I’ll admit it: I worship blogs as if they are the marketer’s Holy Grail, the lifeblood to any Internet marketing strategy. Regardless of product, service or industry, blogs are essential to success. In fact, I have yet to find a business that doesn’t need a blog. Far from the stereotypical...
September 14th, 2010 | How-To Guides | Read More

The Social Side, Part 3: Where Does Your Business Fit Online?

The Social Side, Part 3: Where Does Your Business Fit Online?
Last week, we discussed goal building– the essential first step for any business before stepping into social media. Now that you have a goal and have also defined a measurement of success, your next step will be finding your place online− where to best focus your time and budget. Should it be Twitter...
September 7th, 2010 | How-To Guides | Read More

The Social Side, Part 2: Defining Your Social Media Goal

The Social Side, Part 2: Defining Your Social Media Goal
Quick. What is your social media goal? If you answered “to earn more fans,” keep reading. If you answered “to increase my online visitor conversions,” then get back to work. According to eMarketer.com, the number of social media users in the United States is estimated to reach 127 million per...
August 31st, 2010 | How-To Guides | Read More

The Social Side: Social Media for Small Businesses

The Social Side: Social Media for Small Businesses
“I want to do it, but I don’t get it.” The above is the most common statement about social marketing I hear from my clients or potential clients. They have been persuaded through the mounting evidence and successful case studies that social marketing works, but entering the space is an entirely...
August 24th, 2010 | How-To Guides | Read More

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