Articles By: Amy Schmittauer

Amy is the Founder & President of Vlog Boss Studios, a digital marketing agency specializing in video content creation. Share you favorite viral video with us on Twitter.

Key Elements to Starting an E-Newsletter

Email marketing is absolutely necessary for any digital marketing campaign. Quite simply, it’s where the transactions happen. The following key elements will prepare you to capture those leads with an email newsletter, helping your social media and online marketing efforts pay off. Email Marketing...

May 1st, 2013 | Tips of the Trade | Read More

How Video Can Increase Revenue from Current Clients

It’s typical for businesses to think about potential customers when they’re designing a marketing strategy for their brand. But what about your current clientele? You know, the ones who already know and love you, and trust you with their budgeted dollars. How can we double results from your...

April 3rd, 2013 | Tips of the Trade | Read More

Why Your Fans Aren’t Liking Your Facebook Updates

Your engagement is down on your Facebook page, so what do you do? Blame Facebook, of course! “They want us to pay to promote our posts! That’s why we don’t have as many likes.” Valid argument. You’re using someone else’s network, so you’re at the mercy of how...

March 6th, 2013 | Expert Perspective | Read More

Why You Should Create Video Content (And Some Ideas To Inspire)

Social this and social that. Everyone’s doing it, but who’s standing out from the crowd? Creativity in digital marketing is in high demand, and brands are racking their brains for how to achieve it. But the secret has always been out. So instead of blaming lack of dollars (small business,...

February 6th, 2013 | Tips of the Trade | Read More

Looking for digital marketing success? Get some brand personality

As a business, it’s becoming increasingly difficult to stand out online. Social media is constantly changing, becoming more expensive, and overwhelming those looking to it as an avenue of promotion. In reality, though, engaging an audience online on any platform has only needed one simple thing. Personality. This...

December 11th, 2012 | Tips of the Trade | Read More

Linkedin Endorsements: What You Need To Know About Being Endorsed

LinkedIn has been upgrading its site consistently for a few months now, and one of their newest features is the Endorsement. In short, a quick way to acclaim your connections for their listed professional skills and areas of expertise. A one-click recommendation. That’s right. The section you loaded...

October 12th, 2012 | Tips of the Trade | Read More

Instagram and Pinterest: How They Differ, Are They Right For Your Business?

Amy Schmittauer We live in a very photo-friendly digital world. On Facebook, the photos on your news feed make you hit the “like” button much quicker than a status update. On YouTube, the still image before you watch weighs heavily on whether you press “play” at all. Even Twitter,...

September 11th, 2012 | Tips of the Trade | Read More

5 Ways To Make Your Facebook Posts Pop

The Facebook news feed is a very competitive place. If you don’t already have high engagement (consistent likes and comments, also known as an Edgerank score), the likelihood of your posts popping up is pretty low. That’s because Facebook keeps its visitors happy by putting exactly what they...

August 15th, 2012 | Tips of the Trade | Read More