Basecraft Talks First-Year Success, Plans ExpansionAnnouncements — By Susan Post on August 5, 2014 at 8:00 am
After opening up shop downtown last year, creative brand agency Basecraft has found rapid success. Adding creatives and clients, the firm is poised for long-term success.
“We’ve been very fortunate,” says Founder Chris Hamrick. The company has experienced continuous, month-over-month growth for the past year and a half.
“We’ve grown a couple different ways,” Hamrick says. In addition to strengthening existing accounts, like their partnership with the OSU Wexner Medical Center, the firm has added a number of new agency partnerships. “That’s helped us grow onto the national scene,” Hamrick says, building a Basecraft presence from coast to coast.
Basecraft has welcomed 18 new clients in the first half of 2014 and is also developing promising local partnerships with other established businesses, which will allow them to greatly expand their portfolio.
However, “The team is really the key to growing,” Hamrick says. Basecraft has already expanded to 10 full-time employees with another seven current openings.
Recently the City of Columbus offered Basecraft a tax-incentive for hiring 30 new associates by 2017 – a number they plan to exceed.
Already outgrowing their current office, Basecraft plans to double their office space by the end of the year, but stay downtown. Hamrick says they love downtown and want to remain in the area as they grow.
Basecraft is eager to bring new, young talent to their ranks with this wave of expansion.
“One of our biggest focuses in the last year is building an agency where the best young talent wants to work,” Hamrick says. “We really like the young designers because they’re coming out of school very connected with technology which is a key part of what we do.”
Adding new talent will help Basecraft achieve Hamrick’s long-term vision.
“Our goal has always been to be full-service creative,” he says. “Having more people allows us to get stronger in all areas.” With their expansion, Basecraft is focused on growing their multimedia capabilities with top-notch development and technical teams. For the first time ever, they will also look to hire account executives, providing even more touch-points for their clients.
Hamrick says their approachability has put them on the path to success. “It’s been our mission from day one to build America’s new favorite agency,” he says. ‘We treat our clients like gold and pour our heart into every project. It sure seems to be working.”
For more information, visit basecraft.com.