BidSwan allows businesses to auction merchandise onlineBusiness Profiles — By Melanie McIntyre on July 9, 2012 at 8:00 am
While at Northstar Café in Clintonville reading a magazine article about an e-commerce startup using a name-your-own-price model to sell event tickets, Joshua Kibbey decided one could sell practically anything using that model.
Then, while mentally working through that idea, he started talking with small business owners about Groupon and similar daily deal websites. Often, they were excited about working with the sites and though they did help bring lots of customers through the door, they didn’t really bring long-term value to the business.
“With that in mind, we decided to create BidSwan as an alternative to the daily deal site with a name-your-price twist,” says Kibbey.
Businesses can sell just about anything −from event tickets and services to gift cards and overstock− on BidSwan. They simply create a free merchant account and post items at their discretion.
BidSwan reviews each post before it goes live, but business owners control prices, amount of items sold, and how long sales last.
Site users bid on items and when they win, they get an email confirming the sale, which they then present to the appropriate business to receive them.
Kibbey says businesses pay a very low commission on products they sell on Bidswan, making it is a cost effective way to market to consumers.
Further, business users get analytical feedback about how they can alter their product mix if BidSwan thinks some changes will help them have more success.
BidSwan went live in May and about 20 local merchants are actively using the site.
“We have a constantly evolving road map to where we would like to go with BidSwan,” Kibbey says. “Long term, we want to expand BidSwan to a regional and, eventually, a national footprint. The first step is to get it right in Columbus.”
In an effort to be philanthropic, BidSwan recently teamed with Global Gallery and Community Shares of Mid Ohio to launch its 5 and 5 program.
When BidSwan users enter the codes “fair” or “community” in the credit box during checkout, they get a $5 site credit and BidSwan donates $5 to Global Gallery or COSMO, respectively.
Nonprofits interested in participating in the 5 and 5 program should contact BidSwan via email at help@BidSwan.com.
To learn more about BidSwan, visit BidSwan.com.
Melanie McIntyre has served as editorial director of The Metropreneur since its launch in 2010. She previously worked as a staff writer for a business and legal newspaper, where she wrote more than 500 stories about finance and real estate and development in Central Ohio. Since 2008, Melanie has worked on a freelance basis for several local entities, including Columbus Underground, where she is a featured writer. She also blogs about fashion, style, and pop culture at Thoroughly Modern Melly. Melanie is a graduate of The Ohio State University, lives in the Short North, and enjoys reading and running.
Leave a Reply
You must be logged in to post a comment.