Buttercream Wonderland delivers desserts to your doorBusiness Profiles — By Melanie McIntyre on October 9, 2012 at 8:00 am
For years, Hailey Kolman enthusiastically made desserts for friends and family. Then in 2010, while Kolman was working as a pastry chef, she teamed with Jennifer Ammons to sell her treats on a small scale.
The response from customers was encouraging, so in September −after a year of planning− the duo founded Buttercream Wonderland, a Columbus-based personal pastry service that specializes in handmade sweets delivered right to your door.
As Buttercream’s executive chef, Kolman is responsible for developing menus, setting prices, and designing monthly service packages. Ammons, the company’s sales and marketing direct (and Kolman’s friend since the two women met at Bowling Green State University) is charged with promoting products and services, and communicating with customers about orders and deliveries.
Buttercream’s offerings include pastries, pies, cupcakes, cookies, and candies. Its menus are seasonal and limited edition items are added for various holidays.
For instance, the company’s Halloween menu features six items available through Oct. 31: candy apple cake pops, devil’s food cupcakes, chocolate-vanilla bean whoopie pies, dark chocolate tarts, and maple toffee popcorn.
To create high-quality products, Kolman uses specialty chocolates, sugars, and extracts.
“It is important to us to use the best ingredients we can,” she says. “It really makes a difference in the flavors.”
Kolman is also conscientious about using locally sourced ingredients, such as apples from Lynd Fruit Farm in Pataskala, whenever possible.
Buttercream desserts are made in either a commercial kitchen, a customer’s facility, or a home kitchen, depending on the customer’s needs and the size of the order, she says.
One day Kolman and Ammons −Buttercream’s sole employees at the moment− would like to have a retail space of their own.
“It’s our dream to open up a dessert café,” says Ammons.
However, that probably won’t happen for awhile.
“We are considering this about five to 10 years in the future,” she says. “A retail location would give us more visibility and would increase our single order sales, but still allow us to deliver orders to our customers.”
Buttercream’s mission is to make the luxury of dessert part of everyone’s lifestyle, Ammons says. The company tries to make that as easy as possible by offering automatic delivery of select items on a monthly basis.
“Clients can choose from one of our three monthly packages for their small, intimate gatherings or for their large, recurring event needs,” she says, adding that perks include multiple items at a bundled price, early menu viewing, and discounts on additional items.
To celebrate Buttercream’s grand opening, the company is offering free delivery until Nov. 30.
To learn more about Buttercream Wonderland, visit ButtercreamWonderland.wordpress.com.
Melanie McIntyre served as editorial director of The Metropreneur from its launch in August 2010 to May 2013. She is also a featured writer for Columbus Underground and writes about fashion, style and pop culture on her blog, Thoroughly Modern Melly. Melanie is an Ohio State University graduate, lives in the Short North, and enjoys reading and running.
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