Archive for the ‘Chamber Connection’ Category

Building Your Personal Brand

Building Your Personal Brand
Dilara Casey When people think of building their own brand, they think of logos and taglines, but I’m talking about building your own brand. What is your own identity as a contributor to your field? What makes you important and relevant in the business world? That is your brand. What have you done...
April 25th, 2016 | Chamber Connection | Read More

Maximizing Your Marketing Strategy in the City of Collaboration

Maximizing Your Marketing Strategy in the City of Collaboration
Collaboration— we’ve hung our hat on this concept as a city. Columbus organizations are branded on this reputation of being ‘smart and open,’ but what does it really mean to be part of the cohesive cohort of ‘US’ brands? Each business and organization has its own mission and vision,...
April 14th, 2016 | Chamber Connection | Read More

Federal Labor Standards and Your Small Business

Federal Labor Standards and Your Small Business
Last year, the Department of Labor released a proposed rule change to the Fair Labor Standards Act (FLSA) regarding overtime wages for salaried employees which could affect the wages of up to five million Americans. The Columbus Chamber understands that these changes can have a dramatic effect on the...
February 11th, 2016 | Chamber Connection | Read More

How Can You Become More Creative?

How Can You Become More Creative?
Most people assume creativity is something you are born with—that it is an innate talent that is computed into your DNA, just like the fact you have hazel eyes, or that you are right-handed. But what if I told you that everybody is born creative, and creativity is a skill that you develop over time...
January 14th, 2016 | Chamber Connection | Read More

Is it Time to Pivot?

Is it Time to Pivot?
William Wrigley, Jr. was a soap and baking powder salesman. In the 1890s he decided to offer free chewing gum with his purchases. He quickly realized that the gum was more popular than his actual product. Wrigley went on to manufacture his own chewing gum brands, and today the company grosses billions...
December 10th, 2015 | Chamber Connection | Read More

Shopping Small Has Big Benefits

Shopping Small Has Big Benefits
Small businesses have been elevating their local economy by encouraging consumers to shop in their neighborhoods. Of course shopping local benefits the shop owner, but there is a bigger impact than just that. Shopping local helps impact our community, our neighborhood and our economy. Many endeavors...
November 12th, 2015 | Chamber Connection | Read More

Employers – Are you Simply Irresistible?

Employers – Are you Simply Irresistible?
As a part of the Columbus Chamber’s talent team, I always take note of common themes out in the field. Most recently an issue that pops up is retention. So what’s the key to not letting them slip away? Become an irresistible employer. With the ever-evolving employee-work contract, business leaders...
October 8th, 2015 | Chamber Connection | Read More

Columbus Chamber Takes a Stand on Issue 3

Columbus Chamber Takes a Stand on Issue 3
The legalization of marijuana has some complicated and wide-reaching ramifications for the business community. As the Columbus Chamber of Commerce learned more about the proposal, we felt compelled to take a stance and educate the community on our decision to oppose Issue 3, also known as the ResponsibleOhio...
September 10th, 2015 | Chamber Connection | Read More