Archive for the ‘Tips of the Trade’ Category

Simple and Effective Tips on How to Avoid Burnout

Simple and Effective Tips on How to Avoid Burnout
As an entrepreneur, work-life balance can be a difficult and elusive beast. ‘Busy culture’ is a sign of the increasing complexity of both modern technological systems and social expectations. Entrepreneurs particularly feel the strain of these demanding expectations, often pulled in many directions,...
April 11th, 2014 | Tips of the Trade | Read More

Thinking About Going Into Business With Your Friends? Consider These 5 Things First

Thinking About Going Into Business With Your Friends? Consider These 5 Things First
Most of us have been there at least once. You happen to be sitting around with a couple of friends, relaxing, talking about work. You start talking about how an industry could be improved, how an invention could change the world, or how you could bring something completely unique to market. Then, it...
March 17th, 2014 | Tips of the Trade | Read More

Entrepreneurship to Leadership

Entrepreneurship to Leadership
Working with both the CEOs of large companies and fast-rising, local entrepreneurs, I’ve gained a unique perspective about the enormous challenges that an entrepreneur faces in becoming an effective leader of a successful organization. Below is a list of some the challenges that I see entrepreneurs...
February 28th, 2014 | Tips of the Trade | Read More

5 Ways to Use Instagram Video for Your Brand

5 Ways to Use Instagram Video for Your Brand
I’ve posted another article about how video can be extremely beneficial for marketing your brand online, even helping to increase revenue for current clients. But the idea of video blogging is daunting enough for many businesses that they will procrastinate and never begin creating at all. Then...
July 3rd, 2013 | Tips of the Trade | Read More

Columbus “Localists” Energized by BALLE Conference – Part 2

Columbus “Localists” Energized by BALLE Conference – Part 2
Note: This is the second half of a two-part article. CLICK HERE to jump back to Part 1 at ColumbusUnderground.com Bill LaFayette of Regionomics brings an economist’s precision to his assessment of the small business climate in Columbus, and he sees lots of room for improvement. “We have a long way...
June 17th, 2013 | Event Reviews, Tips of the Trade | Read More

Why Your Customers Need You To Be Social

Why Your Customers Need You To Be Social
It’s fairly common to hear business owners talk about social media marketing as an option for their strategy, not a must. And that is true. You certainly don’t have to be on social media to market your business if you’ve found the most effective platforms for this to be elsewhere. The...
June 5th, 2013 | Tips of the Trade | Read More

Key Elements to Starting an E-Newsletter

Key Elements to Starting an E-Newsletter
Email marketing is absolutely necessary for any digital marketing campaign. Quite simply, it’s where the transactions happen. The following key elements will prepare you to capture those leads with an email newsletter, helping your social media and online marketing efforts pay off. Email Marketing...
May 1st, 2013 | Tips of the Trade | Read More

How Video Can Increase Revenue from Current Clients

How Video Can Increase Revenue from Current Clients
It’s typical for businesses to think about potential customers when they’re designing a marketing strategy for their brand. But what about your current clientele? You know, the ones who already know and love you, and trust you with their budgeted dollars. How can we double results from your...
April 3rd, 2013 | Tips of the Trade | Read More