Archive for the ‘Tips of the Trade’ Category

Business branding, design is best left to the pros

Business branding, design is best left to the pros
As many of our readers know, starting a business can be difficult. In the early stages, entrepreneurs are often working with a limited budget, and hiring a firm to do branding and design work can seem like an inefficient use of resources. Perhaps unsurprisingly, experts in those fields disagree. They...
February 10th, 2012 | Tips of the Trade | Read More

How to Market with Foursquare When You’re Not a Brick and Mortar

How to Market with Foursquare When You’re Not a Brick and Mortar
If you have a virtual business or take clients while working from home, you might be wondering how in the heck Foursquare could help you. That’s understandable. If you’re not familiar with the social network, Foursquare is a community where users alert businesses and their other social networks...
February 3rd, 2012 | Tips of the Trade | Read More

What You Need to Know About the New Facebook Insights

What You Need to Know About the New Facebook Insights
Getting the attention of your audience on Facebook has definitely become a science. There’s a number of characters to consider, timing it just right, how to entice with multimedia, and even strategy behind the link you so desperately hope gets a click. It’s a lot to hash out for one little...
January 5th, 2012 | Tips of the Trade | Read More

Social On-The-Go: Managing A Mobile Social Presence

Social On-The-Go: Managing A Mobile Social Presence
There’s no question that managing the social media presence of a business is full-time work. Not to mention work that keeps you strapped to a computer. So it’s difficult to constantly stay connected to your audience when you’re also trying to grow your business. Sometimes you just can’t...
December 1st, 2011 | Tips of the Trade | Read More

Five tips for finding the ideal space to open a restaurant

Five tips for finding the ideal space to open a restaurant
Randy Sokol of Sokol & Associates The majority of my restaurant experience comes from growing up in my family’s restaurants: Tee Jaye’s Country Place. From age 10 through college and all the way up to 2005, I worked at Tee Jaye’s. You could find me working every position, from dishwasher...
November 14th, 2011 | Tips of the Trade | Read More

Tips of the Trade: 12 Tips for Greening Your Retail Space

Tips of the Trade: 12 Tips for Greening Your Retail Space
As retailers, you are committed to a prosperous and sustainable future for your businesses. High-quality products and great services are keys to success. But what else? Greening your retail helps achieve long-term sustainability. There are many quantifiable benefits, such as reduced energy bills and...
March 29th, 2011 | Tips of the Trade | Read More

It’s All In the Retail Details: Creating the Ideal Store

It’s All In the Retail Details: Creating the Ideal Store
Retailers often have a particular design concept in mind, but aren’t sure how to translate their ideas into a profitable store layout. Thankfully, they don’t have to go it alone. Design professionals like Frank White and Ken Galloway of Davis Wince Ltd. Architecture offer expertise that can...
December 28th, 2010 | Tips of the Trade | Read More

Local Economist Shares 2011 Biz Insights

Local Economist Shares 2011 Biz Insights
The Columbus Chamber’s economic forecast for the region is the work of Bill LaFayette, vice president of economic analysis for the chamber, and three other local economists: Joe Mandeville of Red Capital Group, George Mokrzan of Huntington Bancshares, and Jim Newton of Commerce National Bank. After...
December 20th, 2010 | Tips of the Trade | Read More
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