Archive for the ‘Tips of the Trade’ Category

Why Your Digital Media is Nothing without Multimedia

Why Your Digital Media is Nothing without Multimedia
Photos and videos always look like a good idea. Literally. They’re extremely visually pleasing. But when it comes to getting pretty with online content, small brands understand the appeal and yet continue to say it’s ‘down the road’ in their own outreach strategy. In a world where...
February 12th, 2015 | Tips of the Trade, Upcoming Events | Read More

Small Business New Years Resolutions: Twin Perspective

Small Business New Years Resolutions: Twin Perspective
New Years normally means a lot of personal resolutions…I’m going to lose weight, eat better, etc., etc., what what about resolutions for your business? Twin-preneurs Zach and Alex Traxler share what’s in store for their thriving businesses for 2015…and some misconceptions they...
January 6th, 2015 | Tips of the Trade | Read More

The Rise of the Intrapreneur: Succeeding Within an Organization

The Rise of the Intrapreneur: Succeeding Within an Organization
There is a certain romanticism to entrepreneurship—the long nights, early mornings, pots of coffee, the determination, the risk and the potential reward—but startup life isn’t always for everyone. For whatever reason you may have for not starting your own company, you are not alone. Perhaps you...
May 29th, 2014 | Tips of the Trade | Read More

Tips for Setting up a Home Office

Tips for Setting up a Home Office
Working from home comes with many amazing freedoms, no commute…and complicated tax forms. However, understanding what home office expenses can be deducted from your taxes can lead to big benefits. Charitax founder, CPA and former federal auditor, Eric Bisignano, outlines two basic rules to follow...
May 2nd, 2014 | Tips of the Trade | Read More

Simple and Effective Tips on How to Avoid Burnout

Simple and Effective Tips on How to Avoid Burnout
As an entrepreneur, work-life balance can be a difficult and elusive beast. ‘Busy culture’ is a sign of the increasing complexity of both modern technological systems and social expectations. Entrepreneurs particularly feel the strain of these demanding expectations, often pulled in many directions,...
April 11th, 2014 | Tips of the Trade | Read More

Thinking About Going Into Business With Your Friends? Consider These 5 Things First

Thinking About Going Into Business With Your Friends? Consider These 5 Things First
Most of us have been there at least once. You happen to be sitting around with a couple of friends, relaxing, talking about work. You start talking about how an industry could be improved, how an invention could change the world, or how you could bring something completely unique to market. Then, it...
March 17th, 2014 | Tips of the Trade | Read More

Entrepreneurship to Leadership

Entrepreneurship to Leadership
Working with both the CEOs of large companies and fast-rising, local entrepreneurs, I’ve gained a unique perspective about the enormous challenges that an entrepreneur faces in becoming an effective leader of a successful organization. Below is a list of some the challenges that I see entrepreneurs...
February 28th, 2014 | Tips of the Trade | Read More

5 Ways to Use Instagram Video for Your Brand

5 Ways to Use Instagram Video for Your Brand
I’ve posted another article about how video can be extremely beneficial for marketing your brand online, even helping to increase revenue for current clients. But the idea of video blogging is daunting enough for many businesses that they will procrastinate and never begin creating at all. Then...
July 3rd, 2013 | Tips of the Trade | Read More