Archive for the ‘Tips of the Trade’ Category

Five tips for finding the ideal space to open a restaurant

Five tips for finding the ideal space to open a restaurant
Randy Sokol of Sokol & Associates The majority of my restaurant experience comes from growing up in my family’s restaurants: Tee Jaye’s Country Place. From age 10 through college and all the way up to 2005, I worked at Tee Jaye’s. You could find me working every position, from dishwasher...
November 14th, 2011 | Tips of the Trade | Read More

Tips of the Trade: 12 Tips for Greening Your Retail Space

Tips of the Trade: 12 Tips for Greening Your Retail Space
As retailers, you are committed to a prosperous and sustainable future for your businesses. High-quality products and great services are keys to success. But what else? Greening your retail helps achieve long-term sustainability. There are many quantifiable benefits, such as reduced energy bills and...
March 29th, 2011 | Tips of the Trade | Read More

It’s All In the Retail Details: Creating the Ideal Store

It’s All In the Retail Details: Creating the Ideal Store
Retailers often have a particular design concept in mind, but aren’t sure how to translate their ideas into a profitable store layout. Thankfully, they don’t have to go it alone. Design professionals like Frank White and Ken Galloway of Davis Wince Ltd. Architecture offer expertise that can...
December 28th, 2010 | Tips of the Trade | Read More

Local Economist Shares 2011 Biz Insights

Local Economist Shares 2011 Biz Insights
The Columbus Chamber’s economic forecast for the region is the work of Bill LaFayette, vice president of economic analysis for the chamber, and three other local economists: Joe Mandeville of Red Capital Group, George Mokrzan of Huntington Bancshares, and Jim Newton of Commerce National Bank. After...
December 20th, 2010 | Tips of the Trade | Read More

Ten Tips to Keep in Mind When Shopping Locally This Holiday Season

Ten Tips to Keep in Mind When Shopping Locally This Holiday Season
I grew up without the convenience of chain stores. Once or twice a year, my family would make a trip to the ‘burbs to visit these giant stores, with the fancy toy aisles tucked in the back. It was always an interesting, but overwhelming, experience. Then, my parents told me a giant shopping center,...
November 24th, 2010 | Tips of the Trade | Read More

Surviving Columbus’s Events Scene: A Fresh Approach to Networking

Surviving Columbus’s Events Scene: A Fresh Approach to Networking
You probably hate doing it. Going to events and forcing yourself to network is nerve racking. Do you have your elevator speech down? Will you be underdressed or overdressed? Do you have to speak in front of everyone or approach strangers, and which one is worse? Despite the imagery, you overcome inertia,...
November 22nd, 2010 | Tips of the Trade | Read More

What You Make Is Not What You Sell

What You Make Is Not What You Sell
Research continually shows that people make decisions emotionally, then justify what they want with logic. So if logic is your first line of offense in your marketing, you’re not addressing a huge chunk of your potential audience. Whatever your product or service, what you put into it, is not...
November 5th, 2010 | Tips of the Trade | Read More

How Do I Identify an Architect for My Startup Business?

How Do I Identify an Architect for My Startup Business?
Choosing the right architect for your project is a critical step that can “make or break” your startup. In reality, you are selecting a business partner to manage your project who just happens to use the “tools” of architecture to set your business up for success. Your architect is more...
September 1st, 2010 | Tips of the Trade | Read More
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