Archive for the ‘How-To Guides’ Category

The Social Side, Part 3: Where Does Your Business Fit Online?

The Social Side, Part 3: Where Does Your Business Fit Online?
Last week, we discussed goal building– the essential first step for any business before stepping into social media. Now that you have a goal and have also defined a measurement of success, your next step will be finding your place online− where to best focus your time and budget. Should it be Twitter...
September 7th, 2010 | How-To Guides | Read More

The Social Side, Part 2: Defining Your Social Media Goal

The Social Side, Part 2: Defining Your Social Media Goal
Quick. What is your social media goal? If you answered “to earn more fans,” keep reading. If you answered “to increase my online visitor conversions,” then get back to work. According to eMarketer.com, the number of social media users in the United States is estimated to reach 127 million per...
August 31st, 2010 | How-To Guides | Read More

The Social Side: Social Media for Small Businesses

The Social Side: Social Media for Small Businesses
“I want to do it, but I don’t get it.” The above is the most common statement about social marketing I hear from my clients or potential clients. They have been persuaded through the mounting evidence and successful case studies that social marketing works, but entering the space is an entirely...
August 24th, 2010 | How-To Guides | Read More
Page 3 of 3123