formula AM now available in Short NorthAnnouncements — By Melanie McIntyre on October 22, 2011 at 8:00 am
Two years ago, a team of local entrepreneurs, designers, and doctors set out to find a cure for a common ailment: the hangover. After intense research, development, and testing, formula AM has been launched publicly and is available exclusively in Columbus.
The formula AM beverage is formulated to rapidly reduce the impact of hangovers by charging the liver with oxygenated water to boost its ability to process toxins. Electrolytes and caffeine help rehydrate and rejuvenate the body.
“We developed formula AM as a legitimate cure for a hangover, and drinking it essentially optimizes the body to process toxins after a night out,” says Dave Colina, founder and CEO of formula AM. ”It helps people achieve a balance between being social and remaining productive the next day, rather than choosing one over the other. Because of formula AM’s ingredients, it has also been adopted as a performance enhancer for fitness and active lifestyles. Regardless of the application, formula AM helps people unlock their potential to get the most out of their day.”
formula AM’s formula is comprised of three primary ingredients: oxygen, electrolytes and caffeine, each providing a distinct benefit. Oxygen fuels the liver and boosts its ability to process toxins, electrolytes help the body absorb water to rehydrate, and caffeine provides needed energy and can help alleviate headaches.
Currently, formula AM is available through select retailers, including those owned by Elizabeth Lessner, CEO/president of Columbus Food League.
“I see formula AM as something that helps people ‘have it all’— a great night out and a productive next day,” says Lessner. I really respect the team behind formula AM and their drive to launch this product. This entrepreneurial spirit is so important to Columbus and helps keep our city vibrant. It’s really exciting to support a product like formula AM.”
formula AM can be purchased at Da Levee, Betty’s Fine Food & Spirits, Jury Room, and Short North Fitness. Its founders are exploring other retailers as the company expands.
formula AM can also be purchased directly through Facebook.com/formulaAM or by texting 614-500-fAM1.
Melanie McIntyre has served as editorial director of The Metropreneur since its launch in 2010. She previously worked as a staff writer for a business and legal newspaper, where she wrote more than 500 stories about finance and real estate and development in Central Ohio. Since 2008, Melanie has worked on a freelance basis for several local entities, including Columbus Underground, where she is a featured writer. She also blogs about fashion, style, and pop culture at Thoroughly Modern Melly. Melanie is a graduate of The Ohio State University, lives in the Short North, and enjoys reading and running.
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