Fulcrum Creatives Relaunch Online PresenceAnnouncements — By Walker Evans on May 31, 2013 at 8:00 am
Local branding and design firm Fulcrum Creatives are celebrating their 11th anniversary with the relaunch of their website and online presence. Since their founding in 2002, Fulcrum has focused on not-for-profit and socially conscious organizations, and their new materials continue to highlight this unique approach to doing business with clients who typically don’t have large marketing budgets.
“On paper, this may not have seemed like a solid business plan,” explains Fulcrum co-founder Jason Moore. “But we persevered, because we believe that solid branding and messaging about an organization’s beliefs matter to its potential customers or contributors.”
The company touts that their new website reflects the changing strategy for socially conscious organizations. Fulcrum’s clients include How We Roll, The Children’s Hunger Alliance, CCAD, City Year, Luna Kombucha and others.
Additionally, Fulcrum gives back to the community itself through the co-creation of the annual Cause Collaborative conference that helps to inform marketing professional who work for area nonprofits; as well as through their Seesaw Squad mentorship program, which is continuing this year.
“We are excited to start the applications process for Seesaw Squad – which just successfully finished its first pilot program,” says Fulcrum co-Founder Liz Samuelson. “Seesaw Squad pairs nonprofits in need with smart and talented designed students whom we mentor.”
For more information, or to view the relaunched website, visit www.fulcrumcreatives.com.
Walker is the founder of ColumbusUnderground.com and co-founder of TheMetropreneur.com along with his wife and business partner Anne Evans. Walker has turned local media from a hobby into a full time career over the past decade and serves on multiple boards and committees throughout the community.
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