The Key Social Media Tool for a Successful Crowdfunding PitchExpert Perspective — By Amy Schmittauer on July 6, 2012 at 8:00 am
With all the talk about crowdfunding, if you’re an entrepreneur or small business owner, it’s probably crossed your mind at least once that you might want to get in on this trend. How can you help it when two of the newest platforms −Fundable and UFunded- are right here in Columbus?
So maybe you’ve given it more thought and come up with the perfect product. Is it current? Useful? Absolutely fabulous? Well for the time being, it really doesn’t matter. Regardless of the amazing idea you’ve come up with to better the lives of the people on this planet, it doesn’t actually exist to them, making it extremely difficult to gain attention and create buzz.
In order for your product to be a success, you have to fulfill a need for a particular audience and execute it well. Even if you’re not the first to do it, you need to be the best. But if you want your crowdfunding campaign to be a success, you need to cause an emotional response in that same audience. The more moved someone feels about your project getting done, the more likely they’re going to want to be a brand advocate and contribute to the goal.
One of the absolute best ways to instill that excitement is with a well-produced promotional video. Think I’m wrong? Go check out some of those over-funded campaigns you’ve been hearing about in the news.
Like a vacation (which has turned into more than $600,000 and growing) for the bus monitor who was made fun of for her weight. Or the watch that communicates with your smartphone, from caller ID to built-in applications. Or the mask that helps athletes train their bodies for different elevation changes regardless of the one they’re in.
Each one of them had a pretty impressive and (depending on the audience) emotion-driven message. Reading for crowdfunding just doesn’t cut it. Also, maybe you’ve heard that YouTube is the second largest search engine only to its parent company, Google. Further proof that the people want video.
One local startup is raising money on Fundable to try to get its app launched, which will help you sell your stuff quickly and easily, straight from your smartphone. Sounds simple and boring right? But Purge capped off its campaign with an opinionated, funny, and informative video making you rethink the traditional way of selling online. Take a look and see if you’re not more excited about the idea of purging your stuff.
The bottom line is, crowdfunding is no easier than getting in front of venture capitalists in Silicon Valley. The good ol’ fashioned American consumer is now your chance at a business, and they’re even tighter with their wallets. Find the emotion you need to tap into to make your audience fall in love with your brand and bring it together for a memorable, sharable video. Before you know it, you’ll be well on your way to official launch!
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