During this series, we’ve discussed defining your social media goals , finding your best virtual mix , the almighty power of blogging , and your social media budget . With all those pieces in place, making and keeping your fans will be much easier, but not without challenges. After several years of marketing on Facebook, I have noticed a few consistent truths about the [...]

Even if I had the budget, I wouldn’t dream of letting anyone else Tweet or Facebook for me. Never. I’m not alone. And just take a look at all those obscenely wealthy celebrities who could hire a ghost tweeter in a heartbeat, but don’t. There’s Lindsay Lohan and Ashton Kutcher, to name a few. If they did [...]

Yes, I’ll admit it: I worship blogs as if they are the marketer’s Holy Grail, the lifeblood to any Internet marketing strategy. Regardless of product, service or industry, blogs are essential to success. In fact, I have yet to find a business that doesn’t need a blog. Far from the stereotypical blog, your marketing blog –a [...]

Last week, we discussed goal building – the essential first step for any business before stepping into social media. Now that you have a goal and have also defined a measurement of success, your next step will be finding your place online− where to best focus your time and budget. Should it be Twitter or Facebook? Or [...]

Quick. What is your social media goal? If you answered “to earn more fans,” keep reading. If you answered “to increase my online visitor conversions,” then get back to work. According to eMarketer.com , the number of social media users in the United States is estimated to reach 127 million per month by the end of 2010. That [...]

“I want to do it, but I don’t get it.” The above is the most common statement about social marketing I hear from my clients or potential clients. They have been persuaded through the mounting evidence and successful case studies that social marketing works, but entering the space is an entirely different challenge. From my vantage point, [...]