Nancy Kramer among 100 Most Influential Women in AdvertisingAnnouncements — By Melanie McIntyre on September 24, 2012 at 3:20 pm
Resource Interactive Founder Nancy Kramer joins Oprah Winfrey, Yahoo CEO Marissa Meyer, and Facebook COO Sheryl Sandberg on Advertising Age’s list of the 100 Most Influential Women in Advertising.
To compile the list, released today, the trade publication relied on its own back issues and beat reporters, as well as the Advertising Women of New York archives at Radcliffe College and about 400 nominations from online readers.
Kramer turned down a job as MTV’s first sales rep in 1981 to start Resource, a Columbus-based digital marketing agency. Its first client was Apple, and tech companies continued to turn to seek the firm’s services over the next 15 years.
“In the early years, I chose not to really be focused on the fact I was a woman,” she told Ad Age. “I just forged through it. Now I feel there’s really a need to speak out about women not getting paid the same as a man does for the same job.”
To learn which questions Kramer is asked most frequently, and her answers, read our FAQ here.
Melanie McIntyre has served as editorial director of The Metropreneur since its launch in 2010. She previously worked as a staff writer for a business and legal newspaper, where she wrote more than 500 stories about finance and real estate and development in Central Ohio. Since 2008, Melanie has worked on a freelance basis for several local entities, including Columbus Underground, where she is a featured writer. She also blogs about fashion, style, and pop culture at Thoroughly Modern Melly. Melanie is a graduate of The Ohio State University, lives in the Short North, and enjoys reading and running.
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