Recent Articles

How much is enough?

How much is enough?
Fifteen percent. That’s enough. Well, that’s enough if you don’t start really questioning the challenging issues. But I’m  getting ahead of myself. Let’s start with this simple question: How much should my business be earning so I can be happy with it? You experts out...
December 19th, 2012 | Growth Strategies | Read More

Spoonful Records thriving downtown

Spoonful Records thriving downtown
It’s a familiar story− a young professional bored with their current job decides to go into business for themself. However, the way Brett Ruland went about choosing his entrepreneurial path is a bit unusual. He filled up a piece of notebook paper with job ideas. But none of them seemed to jump...
December 18th, 2012 | Business Profiles | Read More

Krema Nut Co. flourishing more than a century after its founding

Krema Nut Co. flourishing more than a century after its founding
A man by the name of Benton Black founded Krema Nut Co. in Central Ohio in 1898. More than 100 years later, the business continues to be one of the most successful in the region. Krema’s first product was peanut butter. In fact, it is among the oldest peanut butter producers in the country. Peanut...
December 17th, 2012 | Business Profiles | Read More

Business Continuity Management

Business Continuity Management
This article is part eleven in a twelve-part series on information security fundamentals for small and medium-sized businesses. If you read the previous article on security incident management, you were reminded that well-informed business owners prepare for the worst. Although a documented disaster...
December 14th, 2012 | Expert Perspective | Read More

Caretta Workspace furniture a mix of technology, traditional materials

Caretta Workspace furniture a mix of technology, traditional materials
Larry Tracewell has started a string of successful electronics companies and has multiple patents for product design, mostly in electronic packaging. He’s also started several high-tech electronics companies over the years. One product he designed for a customer has the ability to secure and deploy...
December 12th, 2012 | Business Profiles | Read More

Looking for digital marketing success? Get some brand personality

Looking for digital marketing success? Get some brand personality
As a business, it’s becoming increasingly difficult to stand out online. Social media is constantly changing, becoming more expensive, and overwhelming those looking to it as an avenue of promotion. In reality, though, engaging an audience online on any platform has only needed one simple thing. Personality. This...
December 11th, 2012 | Tips of the Trade | Read More

Clintonville home to many thriving small businesses

Clintonville home to many thriving small businesses
Clintonville’s proximity to The Ohio State University has long made it a desirable residential neighborhood, but the business community is increasingly taking notice of its attributes. Restaurants, coffee shops and other gathering places have generally been quite successful in Clintonville, even...
December 10th, 2012 | Regional Spotlight | Read More

Security Incident Management: Preparing for the Worst

Security Incident Management: Preparing for the Worst
This article is part ten in a twelve-part series on information security fundamentals for small and medium-sized businesses. Bad things happen, and the organizations that can successfully ride out those rough waters are the organizations that take time to plan for those bad things ahead of time. Well-informed...
December 7th, 2012 | Expert Perspective | Read More