Sceney App Creates Location-Based Social NetworkBusiness Profiles — By Susan Post on January 21, 2014 at 8:00 am
A new app will be on the scene starting in February. Sceney Network will launch as a location-based social network that allows users to post their “moves” about town during a night out.
The iOS app is centered around popular locations or “Scenes” in a given city. Scenes in Columbus might include Short North, The Arena District and OSU Campus. Users will insert their location within a scene and and check their “Scene-Feed” to find others nearby.
“Using Scenes as the way the geographical aspect is arranged allows for a more accurately aligned experience with a user’s real-life nightlife because users see other users who have the same social goals as them, and from a similar societal demographic,” says app creator, Corey Schottenstein.
Scenes are already set up for 40 plus cities across the U.S. with features to create your own Scene if not in a pre-loaded location.
“What’s the move?” guides a Sceney user’s experience. Users share their moves from place-to-place and can use the Scene-Feed to find their friends, or maybe make some new ones.
“People are willing to meet through social networks in real-time,” Schottenstein says.
Feeds can be filtered by location or sex.
“It’s not being created as a dating app, but that’s what people will be using it for a lot of the time,” Schottenstein says.
The app makes it easy to connect with others in the Scene. Users send a one-time message to someone they want to connect with and if the other party accepts, can begin unlimited instant messaging for free.
The app integrates with Facebook, meaning if a user has Sceney, they will automatically be friends on the network as well. Social network integration allows users to see what friends a new face might have in common with them or their friends.
Schottenstein’s own nightlife experience influenced the app. Even in the middle of a crowded bar he noticed people were typically always on their phones and checking social media sites, many times trying to get a handle on what’s happening among friends.
“People want to know if what they’re doing and where they are is the hottest place to be,” he says. “Is it “The Move” or is there another “Scene” somewhere nearby that they are missing out on?”
The founder fields a lot of questions comparing Sceney Network’s function to a Facebook check-in. Schottenstein doesn’t deny the similarity, but describes a Sceney Move as an enhanced version of a check-in.
“Many of the other social networks took an isolated feature of Facebook and enhanced it,” he says.
While users share their location on Facebook, Moves on the Sceney Network promote a user’s location to friends, and the entire Scene. Promoting a location leaves the door open for monetization in the future.
At launch, the Sceney Network won’t be monetized, but Schottenstien is exploring possibilities centered around promoting locations through Moves in the future. He is also self-funding the app. Schottenstein sees it as a long-term investment as the social networking via-mobile app industry continues to grow.
While The Sceney Network is targeted primarily towards a college-age demographic, Schottenstein wants to research and further define the user base before monetization.
For more information, visit facebook.com/SceneyNetwork.
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