Three Scale Strategy Creating Interactive MapsBusiness Profiles — By Susan Post on February 11, 2014 at 8:00 am
Maps may help you get from point A to point B, but with advanced technology, they can provide you with a lot more information than that. Local company Three Scale Strategy has been creating interactive maps since 2009. Geographer Ron McChesney and his team specialize in the highly customizeable maps that contain levels of information and a more detailed explanation of exactly what point A and point B are.
Interactive maps are highly-accessible and available on a variety of platforms including desktops, laptops, notepads, phones and touch-screen kiosks in places with high pedestrian traffic, not to mention in print.
“Print is still an important part of the mapping mix,” McChesney notes.
This multitude of viewing options is what makes these maps so important, “People can access an interactive map wherever they happen to be during the course of a week,” McChesney says.
Analytics provide valuable data that show users tend to utilize the maps differently depending what device they are on. Those accessing from a home or office are pre-planning and looking around the map. Phone users are normally trying to get somewhere specific.
Three Scale Strategy creates interactive maps that are used for two broad categories – marketing and monitoring.
Marketing maps have a variety of applications used by a range of businesses and institutions. Colleges may use maps to help orient new students or highlight on-campus events, hospitals can map hallway layouts, trade shows can make it easier for attendees to find exhibitors, and visitors bureaus can drive traffic to specific locations.
Three Scale cites their work with McMurray University in Texas as an example of what an interactive map can do. What looks like just a series of buildings on Goggle’s satellite view becomes a branded, interactive experience.
“We’re really able to give the appropriate view of what the campus looks like,” says Carely Maur, Creative Director.
Monitoring maps are typically used in a manufacturing setting. A business can use a map to monitor plant equipment, educate workers about hazards on the plant floor or as a resource for safety training.
Three Scale’s maps are highly customizeable. Clients can create almost any point-of-interest category they need from the basic to the unique. Clicking on a point of interest yields additional information, videos, pictures and links to social media. Three scale integrates with 11 different social media platforms.
While Three Scale has worked primarily in North American markets, “We can sell a map anywhere on the planet,” McChesney says. Locally Three Scale created a print map for Columbus 2020 to present to companies that might be interested in relocating to the area.
Three Scale is looking to grow their local presence, not only through more maps, but also through building their team.
Since there are only a handful of any given institution that could use a map in a certain city, Three Scale knows only working within the local market isn’t a viable option, but would like to work with more businesses in Central Ohio.
However, their objective is to build in one location.
“We’re looking to build a substantial mapping company in Central Ohio,” McChesney says. Three Scale hopes to add creative local jobs by employing geographic information system specialists, geographers, graphic artists and designers, or what McChesney describes as creative people doing creative work.
For more information, visit threescale.com.
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