Posts Tagged ‘Amy Schmittauer’

Instagram and Pinterest: How They Differ, Are They Right For Your Business?

Instagram and Pinterest: How They Differ, Are They Right For Your Business?
Amy Schmittauer We live in a very photo-friendly digital world. On Facebook, the photos on your news feed make you hit the “like” button much quicker than a status update. On YouTube, the still image before you watch weighs heavily on whether you press “play” at all. Even Twitter,...
September 11th, 2012 | Tips of the Trade | Read More

5 Ways To Make Your Facebook Posts Pop

5 Ways To Make Your Facebook Posts Pop
The Facebook news feed is a very competitive place. If you don’t already have high engagement (consistent likes and comments, also known as an Edgerank score), the likelihood of your posts popping up is pretty low. That’s because Facebook keeps its visitors happy by putting exactly what they...
August 15th, 2012 | Tips of the Trade | Read More

The Key Social Media Tool for a Successful Crowdfunding Pitch

The Key Social Media Tool for a Successful Crowdfunding Pitch
With all the talk about crowdfunding, if you’re an entrepreneur or small business owner, it’s probably crossed your mind at least once that you might want to get in on this trend. How can you help it when two of the newest platforms −Fundable and UFunded- are right here in Columbus? So...
July 6th, 2012 | Expert Perspective | Read More

WordPress, Blogger, or Tumblr: Choosing the Best Blogging Platform

WordPress, Blogger, or Tumblr: Choosing the Best Blogging Platform
Blogging is a popular form of content creation today and the number of platforms to choose from can be pretty overwhelming, especially when you want to create a blog for your business and you need to pick one that’s feasibly manageable, but also impressive to your audience. There are several things...
April 11th, 2012 | Tips of the Trade | Read More

How Twitter Chats Can Give Your Brand the Personality It Needs

How Twitter Chats Can Give Your Brand the Personality It Needs
There’s more to Twitter than what meets the eye. Newbies assume the community wants to know what they had for lunch today. Well, unless you’re a world-class chef sharing interesting meals on a daily basis with your followers, they could probably care less. But that’s the really cool...
March 7th, 2012 | Tips of the Trade | Read More

How to Market with Foursquare When You’re Not a Brick and Mortar

How to Market with Foursquare When You’re Not a Brick and Mortar
If you have a virtual business or take clients while working from home, you might be wondering how in the heck Foursquare could help you. That’s understandable. If you’re not familiar with the social network, Foursquare is a community where users alert businesses and their other social networks...
February 3rd, 2012 | Tips of the Trade | Read More

What You Need to Know About the New Facebook Insights

What You Need to Know About the New Facebook Insights
Getting the attention of your audience on Facebook has definitely become a science. There’s a number of characters to consider, timing it just right, how to entice with multimedia, and even strategy behind the link you so desperately hope gets a click. It’s a lot to hash out for one little...
January 5th, 2012 | Tips of the Trade | Read More

Social On-The-Go: Managing A Mobile Social Presence

Social On-The-Go: Managing A Mobile Social Presence
There’s no question that managing the social media presence of a business is full-time work. Not to mention work that keeps you strapped to a computer. So it’s difficult to constantly stay connected to your audience when you’re also trying to grow your business. Sometimes you just can’t...
December 1st, 2011 | Tips of the Trade | Read More