Posts Tagged ‘Chamber Connection’

Building Your Personal Brand

Building Your Personal Brand
Dilara Casey When people think of building their own brand, they think of logos and taglines, but I’m talking about building your own brand. What is your own identity as a contributor to your field? What makes you important and relevant in the business world? That is your brand. What have you done...
April 25th, 2016 | Chamber Connection | Read More

Maximizing Your Marketing Strategy in the City of Collaboration

Maximizing Your Marketing Strategy in the City of Collaboration
Collaboration— we’ve hung our hat on this concept as a city. Columbus organizations are branded on this reputation of being ‘smart and open,’ but what does it really mean to be part of the cohesive cohort of ‘US’ brands? Each business and organization has its own mission and vision,...
April 14th, 2016 | Chamber Connection | Read More

How Can You Become More Creative?

How Can You Become More Creative?
Most people assume creativity is something you are born with—that it is an innate talent that is computed into your DNA, just like the fact you have hazel eyes, or that you are right-handed. But what if I told you that everybody is born creative, and creativity is a skill that you develop over time...
January 14th, 2016 | Chamber Connection | Read More

Is it Time to Pivot?

Is it Time to Pivot?
William Wrigley, Jr. was a soap and baking powder salesman. In the 1890s he decided to offer free chewing gum with his purchases. He quickly realized that the gum was more popular than his actual product. Wrigley went on to manufacture his own chewing gum brands, and today the company grosses billions...
December 10th, 2015 | Chamber Connection | Read More

3 Tips to Poise Your Small Business for Growth

3 Tips to Poise Your Small Business for Growth
John Vandersall Once your business begins to thrive, it’s not uncommon to set your sights beyond the horizon and start thinking about growth. A common stumbling block for small businesses is they only think about going from “small” to “large” and while that is a quick and easy upgrade at the...
January 9th, 2015 | Chamber Connection | Read More

Sometimes All You Need to Help Your Business Thrive is One Connection

Sometimes All You Need to Help Your Business Thrive is One Connection
Every day I meet with businesses of varying sizes, industries, structures and challenges. As with most things, there is no easy button for the challenges our member businesses face, but the Columbus Chamber can help. I’d like to share one of our favorite success stories, which involves connecting two...
February 21st, 2014 | Chamber Connection | Read More

Diversity Bridge: Empowering Minority, Women and Disadvantaged Business

Diversity Bridge: Empowering Minority, Women and Disadvantaged Business
Businesses that are women- or minority-owned have the opportunity to tap into a number of public and private sector programs. Corporations, the federal government, state agencies all want to do business with these enterprises. If you are a woman- or minority-owned company that might be considering the...
October 18th, 2013 | Chamber Connection | Read More

Access to Capital: How to Finance Your Business

Access to Capital: How to Finance Your Business
I am often asked by business owners where the “free” money is to operate their business. The quick and true answer is that there is no “free” money. First Things First Somers Martin, director of business development services for the Columbus Chamber Before beginning your search for funding,...
April 19th, 2013 | Chamber Connection | Read More