Posts Tagged ‘How-To Guides’

How to Open a Pop-Up Retail Shop

Pop-ups have been around for years, most often in the form of seasonal stores peddling merchandise like Halloween costumes or Christmas decorations. However, both large, international chains and small, startup boutiques have recently begun experimenting with the short-term retail concept. As property...

April 1st, 2011 | How-To Guides | Read More

How to Generate Leads for Your Business Using SlideShare

Last week, I presented a personal branding workshop with Sarah Storer to the Ohio State University Public Relations Student Society of America. While I admit that Sarah is a better public speaker, I thought I had done a decent job of developing our presentation deck. So after the event, I published...

March 15th, 2011 | How-To Guides | Read More

How to Take Your Business to The Next Level

I think as a Small Business Development Center consultant I’m supposed to tell people they need to write a business plan. I guess I’m breaking the rules because I’m going to tell you not to write a business plan! Entrepreneurs put so much focus on the development of a 40-page, 12-point-font...

February 16th, 2011 | How-To Guides | Read More

How to Write a Marketing Plan for Your Business

An insightful comment on planning comes from Lewis Carroll’s Alice In Wonderland. Alice comes to a fork in the road and asks the Cheshire Cat which path to take. “Where do you want to go?” is his response. “I don’t know,” Alice answers. “Then it doesn’t matter,”...

February 9th, 2011 | How-To Guides | Read More

How to Design a Great Business Website for Less Than $200

You’ve got a small business and you’d love to have a great website to show off your products or services. However, you’ve got a small budget, little experience with website design, and not a lot of spare time on your hands. Well, you’ve come to the right place. We’ll walk...

February 2nd, 2011 | How-To Guides | Read More

How to Sell Successfully Using Etsy.com

Etsy.com was launched more than five years ago as a social marketplace for handmade, vintage, and arts and crafts vendors. Products range from clothing and jewelry to stationary and toys. The virtual craft fair of sorts has provided a venue for local artisans to easily sell their wares online, as well...

October 27th, 2010 | How-To Guides | Read More

How to open a food cart or food truck

Mobile food businesses have exploded onto the Columbus dining scene over the past six months, and the trend doesn’t appear to be letting up anytime soon (see: “Food Trucks and Food Carts Enjoy Success in Columbus Dining Scene“). If a mobile food operation is a business that you’re...

September 24th, 2010 | How-To Guides | Read More