Posts Tagged ‘How-To Guides’

How to Use Yelp as a Small Business Owner

How to Use Yelp as a Small Business Owner
Christina Christian, Columbus Community Manager for Yelp.com. Yelp.com is a website that connects people with great local businesses, a community of real people who are passionate about sharing their local experiences, and a marketing tool owners are learning to maximize− for free. It’s not...
November 30th, 2011 | How-To Guides | Read More

How to Find the Ideal Intern for Your Small Business

How to Find the Ideal Intern for Your Small Business
While it’s true that an intern can provide your business with an extra set of eyes and ears and hands, they don’t necessarily come free− and they don’t come without a little work on your part. That’s why we’ve compiled this handy how-to guide about finding an intern that’s...
November 4th, 2011 | How-To Guides | Read More

How to Register a Business

How to Register a Business
Many businesses begin as an informal hobby or a small project. When the owners realize that their concept is profitable, steps are often taken to formalize the business in the eyes of the law –and to protect it– through various business registrations. Matt Crumpton of Crumpton Law Business “registration”...
September 27th, 2011 | How-To Guides | Read More

How to Open a Pop-Up Retail Shop

How to Open a Pop-Up Retail Shop
Pop-ups have been around for years, most often in the form of seasonal stores peddling merchandise like Halloween costumes or Christmas decorations. However, both large, international chains and small, startup boutiques have recently begun experimenting with the short-term retail concept. As property...
April 1st, 2011 | How-To Guides | Read More

How to Generate Leads for Your Business Using SlideShare

How to Generate Leads for Your Business Using SlideShare
Last week, I presented a personal branding workshop with Sarah Storer to the Ohio State University Public Relations Student Society of America. While I admit that Sarah is a better public speaker, I thought I had done a decent job of developing our presentation deck. So after the event, I published...
March 15th, 2011 | How-To Guides | Read More

How to Take Your Business to The Next Level

How to Take Your Business to The Next Level
I think as a Small Business Development Center consultant I’m supposed to tell people they need to write a business plan. I guess I’m breaking the rules because I’m going to tell you not to write a business plan! Entrepreneurs put so much focus on the development of a 40-page, 12-point-font...
February 16th, 2011 | How-To Guides | Read More

How to Write a Marketing Plan for Your Business

How to Write a Marketing Plan for Your Business
An insightful comment on planning comes from Lewis Carroll’s Alice In Wonderland. Alice comes to a fork in the road and asks the Cheshire Cat which path to take. “Where do you want to go?” is his response. “I don’t know,” Alice answers. “Then it doesn’t matter,”...
February 9th, 2011 | How-To Guides | Read More

How to Design a Great Business Website for Less Than $200

How to Design a Great Business Website for Less Than $200
You’ve got a small business and you’d love to have a great website to show off your products or services. However, you’ve got a small budget, little experience with website design, and not a lot of spare time on your hands. Well, you’ve come to the right place. We’ll walk...
February 2nd, 2011 | How-To Guides | Read More