Posts Tagged ‘PR’

At Work: Geben Communication’s Move Downtown

At Work: Geben Communication’s Move Downtown
Many business coaches would tell you the best way to think about starting a business, and one of the key documents you will need, is to write a business plan. Heather Whaling, founder and president of Geben Communication had a different idea in mind. “I’ve always tried to treat Geben like a...
January 22nd, 2016 | At Work | Read More

Belle Communications Landing the Right Story with the Right Audience at the Right Time

Belle Communications Landing the Right Story with the Right Audience at the Right Time
Head of local PR agency Belle Communications, Kate Finley was named one of PR News’ Top Women in PR for 2016, and is one of the few emerging agencies to be featured. Finley has been building her seven-person outfit since early 2013. Finley went to school for PR, taking a position as a marketing...
January 15th, 2016 | Business Profiles | Read More

DIY PR: Making PR Accessible for Small Businesses

DIY PR: Making PR Accessible for Small Businesses
For a small business, public relations is typically viewed as a nice-to-have with PR agency costs far outside a business’s budget. Not to be confused with advertising, PR helps build credibility with a business’s target audience, and when approached with a little bit of creativity, actually...
March 11th, 2014 | Dollars & Sense | Read More

Well-crafted press releases, relationships key to effective public relations

Well-crafted press releases, relationships key to effective public relations
Anyone wanting to use public relations to market their business will do well to focus on the “R” in PR: relations. And the most crucial part of public relations is building and maintaining relationships with members of the media− traditional print and broadcast, as well as bloggers and...
April 10th, 2012 | Tips of the Trade | Read More