Posts Tagged ‘PR’

DIY PR: Making PR Accessible for Small Businesses

DIY PR: Making PR Accessible for Small Businesses
For a small business, public relations is typically viewed as a nice-to-have with PR agency costs far outside a business’s budget. Not to be confused with advertising, PR helps build credibility with a business’s target audience, and when approached with a little bit of creativity, actually...
March 11th, 2014 | Dollars & Sense | Read More

Well-crafted press releases, relationships key to effective public relations

Well-crafted press releases, relationships key to effective public relations
Anyone wanting to use public relations to market their business will do well to focus on the “R” in PR: relations. And the most crucial part of public relations is building and maintaining relationships with members of the media− traditional print and broadcast, as well as bloggers and...
April 10th, 2012 | Tips of the Trade | Read More