Posts Tagged ‘public relations’

DIY PR: Making PR Accessible for Small Businesses

DIY PR: Making PR Accessible for Small Businesses
For a small business, public relations is typically viewed as a nice-to-have with PR agency costs far outside a business’s budget. Not to be confused with advertising, PR helps build credibility with a business’s target audience, and when approached with a little bit of creativity, actually...
March 11th, 2014 | Dollars & Sense | Read More

Bowers PR and Marketing and ECDI believe in helping businesses grow

Growing a small business into a profitable and innovative brand looks easy from the outside. Susan Bowers Fortner knows better. Using hard work and ingenuity, she has spent her publishing and public relations career making increasing profits and positive branding easier for others. Fortner’s firm,...
June 28th, 2012 | ECDI Spotlight | Read More

How to Respond When Your Business Receives Media Inquiries

How to Respond When Your Business Receives Media Inquiries
Weirick Communications President Amy Weirick recently offered business owners several insightful tips for writing effective press releases and building good relationships with reporters and bloggers. Now, let’s imagine for a moment that you’ve taken her advice and the media is contacting...
April 17th, 2012 | How-To Guides | Read More

Well-crafted press releases, relationships key to effective public relations

Well-crafted press releases, relationships key to effective public relations
Anyone wanting to use public relations to market their business will do well to focus on the “R” in PR: relations. And the most crucial part of public relations is building and maintaining relationships with members of the media− traditional print and broadcast, as well as bloggers and...
April 10th, 2012 | Tips of the Trade | Read More

Geben Communication continues to grow, moves into new office

Geben Communication continues to grow, moves into new office
Despite an ailing economy, Heather Whaling left her steady job at a public relations agency in fall 2009 to launch Geben Communication. Dec. 1, 2009 was her first “official” day as a business owner, on Christmas Eve she signed a New York Times best-selling author as one of her first clients,...
September 2nd, 2011 | Business Profiles | Read More

pr20chat.com is Resource for PR Pros, Business Owners

pr20chat.com is Resource for PR Pros, Business Owners
An online hub for discussing public relations and social media best practices, trends, and what’s next launched during the holidays, and already has more than 100 registered users. The hub −pr20chat .com− is a spinoff of the weekly PR 2.0 Twitter chat (#pr20chat) focused on the same topics and...
January 10th, 2011 | Announcements | Read More

New Communications Firm Merges Traditional PR, Social Media

New Communications Firm Merges Traditional PR, Social Media
Heather Whaling graduated from the University of Toledo in 2001 with a bachelor’s degree in communication and spent the next five years working for various public relations agencies in Toledo and Columbus. Then the Westerville native did what so many young professionals in the Buckeye State do− she...
August 10th, 2010 | Business Profiles | Read More