Posts Tagged ‘Social Media’

Why Your Fans Aren’t Liking Your Facebook Updates

Your engagement is down on your Facebook page, so what do you do? Blame Facebook, of course! “They want us to pay to promote our posts! That’s why we don’t have as many likes.” Valid argument. You’re using someone else’s network, so you’re at the mercy of how...

March 6th, 2013 | Expert Perspective | Read More

Five Tips to Guide Your Company’s Social Media Practices

We live in a digital age, and companies and employees increasingly communicate with each other −and with the world− through Facebook, Twitter, blogs, and countless other social media outlets available to them. A recent study shows that nearly 70 percent of Americans are currently on at least one...

February 21st, 2013 | Metropreneurial Legal Insights | Read More

Why You Should Create Video Content (And Some Ideas To Inspire)

Social this and social that. Everyone’s doing it, but who’s standing out from the crowd? Creativity in digital marketing is in high demand, and brands are racking their brains for how to achieve it. But the secret has always been out. So instead of blaming lack of dollars (small business,...

February 6th, 2013 | Tips of the Trade | Read More

Looking for digital marketing success? Get some brand personality

As a business, it’s becoming increasingly difficult to stand out online. Social media is constantly changing, becoming more expensive, and overwhelming those looking to it as an avenue of promotion. In reality, though, engaging an audience online on any platform has only needed one simple thing. Personality. This...

December 11th, 2012 | Tips of the Trade | Read More

5 Ways To Make Your Facebook Posts Pop

The Facebook news feed is a very competitive place. If you don’t already have high engagement (consistent likes and comments, also known as an Edgerank score), the likelihood of your posts popping up is pretty low. That’s because Facebook keeps its visitors happy by putting exactly what they...

August 15th, 2012 | Tips of the Trade | Read More

VenueSeen updates let users manage Instagram accounts

Updates to VenueSeen are making it easier for users to manage Instagram accounts directly from its dashboard. Until last week, VenueSeen notified businesses when people shared location-specific photos, comments, tips, or reviews online via Instagram, Foodspotting and Foursquare, but didn’t allow...

July 3rd, 2012 | Announcements | Read More

Thurber Center class offers tips for social media marketing

A Thurber House master class taught by Geben Communication President Heather Whaling will offer attendees tips on how to use social media to promote their writing. The one-day class, titled “Marketing Your Writing Through Social Media,” will be held from 1 to 3 p.m. on Saturday at Thurber...

May 15th, 2012 | Announcements | Read More

VenueSeen helps businesses monitor their social identities

Thanks to a new product from Columbus-based FlyMuch Inc., businesses can more easily identify and interact with people sharing their story online. Prior to the April launch of VenueSeen, monitoring location-specific updates from niche social networks was nearly impossible without a custom-built tool....

May 8th, 2012 | Business Profiles | Read More