Posts Tagged ‘Tips of the Trade’

Well-crafted press releases, relationships key to effective public relations

Anyone wanting to use public relations to market their business will do well to focus on the “R” in PR: relations. And the most crucial part of public relations is building and maintaining relationships with members of the media− traditional print and broadcast, as well as bloggers and...

April 10th, 2012 | Tips of the Trade | Read More

How Twitter Chats Can Give Your Brand the Personality It Needs

There’s more to Twitter than what meets the eye. Newbies assume the community wants to know what they had for lunch today. Well, unless you’re a world-class chef sharing interesting meals on a daily basis with your followers, they could probably care less. But that’s the really cool...

March 7th, 2012 | Tips of the Trade | Read More

How to Market with Foursquare When You’re Not a Brick and Mortar

If you have a virtual business or take clients while working from home, you might be wondering how in the heck Foursquare could help you. That’s understandable. If you’re not familiar with the social network, Foursquare is a community where users alert businesses and their other social networks...

February 3rd, 2012 | Tips of the Trade | Read More

Social On-The-Go: Managing A Mobile Social Presence

There’s no question that managing the social media presence of a business is full-time work. Not to mention work that keeps you strapped to a computer. So it’s difficult to constantly stay connected to your audience when you’re also trying to grow your business. Sometimes you just can’t...

December 1st, 2011 | Tips of the Trade | Read More

Five tips for finding the ideal space to open a restaurant

Randy Sokol of Sokol & Associates The majority of my restaurant experience comes from growing up in my family’s restaurants: Tee Jaye’s Country Place. From age 10 through college and all the way up to 2005, I worked at Tee Jaye’s. You could find me working every position, from dishwasher...

November 14th, 2011 | Tips of the Trade | Read More

Tips of the Trade: 12 Tips for Greening Your Retail Space

As retailers, you are committed to a prosperous and sustainable future for your businesses. High-quality products and great services are keys to success. But what else? Greening your retail helps achieve long-term sustainability. There are many quantifiable benefits, such as reduced energy bills and...

March 29th, 2011 | Tips of the Trade | Read More

It’s All In the Retail Details: Creating the Ideal Store

Retailers often have a particular design concept in mind, but aren’t sure how to translate their ideas into a profitable store layout. Thankfully, they don’t have to go it alone. Design professionals like Frank White and Ken Galloway of Davis Wince Ltd. Architecture offer expertise that can...

December 28th, 2010 | Tips of the Trade | Read More

Surviving Columbus’s Events Scene: A Fresh Approach to Networking

You probably hate doing it. Going to events and forcing yourself to network is nerve racking. Do you have your elevator speech down? Will you be underdressed or overdressed? Do you have to speak in front of everyone or approach strangers, and which one is worse? Despite the imagery, you overcome inertia,...

November 22nd, 2010 | Tips of the Trade | Read More